The Third Place is a Gainesville coffee shop that hired Alpha PR, the University of Florida’s student-run public relations agency, for a two-and-a-half-month campaign. As Account Supervisor, I led the team in developing a social media strategy, producing photo and video deliverables, and planning activations to increase engagement and drive in-store traffic. I also designed and executed a complete rebrand, reshaping The Third Place’s image and positioning the shop for long-term growth in the Gainesville community.

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Account Supervisor & Lead Designer: Elena Limonta