Rumble is a 43-page, fictional campaign created for PUR4100 - PR Writing, a class that prepares students for the skills they will need for entry-level PR positions, such as writing pitches, news releases, profiles, speeches and feature articles.

​

The campaign provides a solution to the negative press following Drunk Elephant for the rise of children using products that are not suitable for young skin.

​

Campaign copy: Elena Limonta

Campaign graphics: Elena Limonta