One Heart, One Family is a campaign that was created for a content marketing class I took on a study abroad program in London and Greece during the summer of 2024. The campaign includes a full brand analysis on Disney+ and a proposal for a targeted Greece campaign.

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Όλη η Οικογένεια, Μια Καρδιά, or One Heart, One Family, features a TV advertisement and Instagram hashtag to develop deeper brand awareness and loyalty to Disney+ among Greek users. The campaign celebrates core Greek cultural values while promoting inclusivity and diversity, fostering a stronger connection with the local audience.

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Campaign copy: Elena Limonta & Izabela Gonzalez

Campaign graphics: Elena Limonta & Izabela Gonzalez